Oct
19
Use End Cap Displays to Sell other Merchandise when you Own a Dollar Store
If you own a dollar store then you know the challenge of continually building sales in your store. In fact growing year-to-year sales is one of the most important actions you need to take to have a healthy and profitable business. But how do you build sales without going broke on advertising costs? One of the best ways to build sales is to increase the average sale size for your store. That’s right, if every shopper would just buy one more items and you make 200 sales per day, you’ve increased your daily sales by $200! But how is that accomplished? In this article I present use end cap displays to sell other merchandise when you open a dollar store, which is one of the most effective strategies.
When you own a dollar store it is important that you start looking at your end caps as more than a location to promote merchandise. Sure that remains an important part of their purpose. However start leveraging the end caps in your store for even more. Start building sales of related products.
For example, if you are offered a great deal on a household cleaner by one of your suppliers take advantage of that opportunity. One effective tactic for this buying opportunity, even if you don’t normally carry that product is to use it to sell other cleaners for you. Build an end cap of that one-time product directly next to the household cleaner aisle of your store. Then move your old standby products directly next to the new items and watch the sales soar.
Let’s examine another household cleaner example. What do you do your regular vendor offers you an old standby product at a discount? Many who own a dollar store will buy a case or two and just put them onto the shelves thinking they’ll make an extra penny or two until those cases sell out. Not you; buy enough to stock an end cap display! Then locate that end cap directly next to a fully stock aisle of sponges, household gloves, cleaning brushes and related items. Add a few attention-grabbing signs, and you’ve got the perfect formula for add-on sales.
For those who own a dollar store this same tactic can be repeated throughout the store. There are buying opportunities for items in every department of your store. Take advantage of the extra profit you’ll make on those items. However don’t stop there. Strategically locate end cap displays of those special purchases next to complementary items. Using this formula will build added sales. As you become more proficient you’ll find your average sale begins to creep ever-higher.
To your success when you own a dollar store!
About the Author
Learn how to Own a Dollar Store.
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