The introduction of “world class” sports stars sports marketing resources to successfully build a pyramid
The essence of sports marketing is that the athletes can be successful in fighting spirit and personality grafted into the products and brands. August 2010, Anta Kevin Garnett will be the world’s top sports stars into the arm, ANTA Sports marketing professional resources re breakthroughs.Armani Sunglasses This also marks the ANTA will be upgraded to a higher level. The just-concluded National Basketball Association All-Star Game, and Kevin Garnett wore a red jacket appeared third game, his chest Anta big TV screen several times through the LOGO also demonstrated before the whole world.
More and more international stars to join, has greatly improved the ANTA’s brand influence. In addition to Kevin Garnett, in basketball, ANTA also has the main Rockets Luis Scola, the two sides also announced last year that renewed cooperation between the two sides will continue to 2012. Tennis field, “Golden China” Zheng, Jankovic WTA champion, Wang Hao, a Colombian national ping-pong ball,GUCCI Sunglasses and the CBA’s top sports leagues and other Chinese players are also wearing Anta equipment, ANTA Sports Products has been demonstrated to achieve world-class standards.Anta always scientific and technological innovation as the core competitiveness of enterprises. Currently, Anta Sports Science Laboratory is the first company in the sporting goods industry is only a “state-level enterprise technology center.” In 2010, ANTA continued to maintain a high and efficient R & D investment, the annual cost of R & D costs account for 3.2% of sales, is the industry’s high level.
Last year, ANTA launched in the market more than 2,100 new footwear, apparel and 2,000 3,700 accessories models to meet different consumer preferences and needs. Among them, in May the official listing of elastic rubber shoes, elastic adhesive fully optimize the ANTA patented technology, full implementation of environmental degradable materials to powerful features to ensure sports safety cushioning while achieving the environmental demands. Meanwhile,Chanel Sunglasses the ANTA always maintained the attention of the world’s cutting-edge technology, and Huntsman, DuPont, 3M and other industry leaders to deepen cooperation and to introduce the most advanced antimicrobial technology and Teflon, Thinsulate and other new technology materials, so that consumption who enjoy a more comfortable wearing experience.
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