Apr
21
Your Vision Secrets Statement
Eyewear consumers most often are concerned about:
1. Is there a trick behind the 50% off sale?
2. Are ‘add-ons’ like UV and scratch protection value it?
3. Is ‘Buy one, Acquire one FREE’ possible?
4. How do I know I’m having the right frame for my prescription?
5. How come there such a difference in price between optical stores?
6. What is the difference in eyeglass lenses?
7. Just how do i know if I’m paying too much for my frame?
======================
With this brief report we’ll make an attempt to answer a few of these questions.
IS THERE A TRICK BEHIND THE 50% OFF SALE?
Let’s employ a common sense approach when evaluating this offer. It isn’t very likely a business would offer a product for less than their sticker price of the product. So when optical companies run 50% off sales 1 of 2 things is happening. They want to get rid of outdated merchandise or the product mark up is inflated to begin with. How else could they manage to discount the product 50% and still make any profit?
Often on 50% off sales you’ll see an offer that discounts the frame as long as you purchase the ‘premium’ lenses.
THIS IS THE CATCH!! You WILL overpay for these lenses. They are often priced higher than regular lenses. So you think you’re getting a good deal because the frame is half-priced. Look around for lens prices in your town. You’ll be better prepared when investigating the 50% off sale.
Make sure you read the fine print in the advertisements.
Stores running 50% OFF sales 365 days a year are simply marking up product to reduce it. This is very misleading. You might even notice that some optical stores have 50% OFF being a permanent business practice.
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